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On the Corner of Chocolate Avenue

How Milton Hershey Brought

Milk Chocolate to America



Clarion Books


(pub. 12.13.2022) 40 pages

Author: Tziporah Cohen

Illustrator: Steven Salerno

Character: Milton Hershey


" Hershey's milk chocolate is the quintessential American chocolate bar. But in Milton Hershey's time, chocolate was mostly a special treat for the very wealthy. Milton grew up poor and was no stranger to going hungry. When he got a job washing dishes in an ice cream parlor, he realized how happy sweets made people--and how much he liked making people happy.

Over the course of his career, Hershey failed to make many businesses profitable, yet ultimately cracked the formula on milk chocolate. Here was a chocolate that was delicious, didn't spoil, and could be sold at an affordable price in communities across America and the world. And here was a business that could provide good lives in a welcoming town and an education for those who couldn't afford it."

Tantalizing taste:

" He hired scientists.

He hired workers from chocolate companies in Europe to try to learn their secrets.

Cook and cool.

Test and taste.

Milton and his staff worked day and night on his milk chocolate recipe.

YEARS went by.

Batch after batch,

one failure after another,

until, finally ...

America's first chocolate bar!

A melt-in-your-mouth milk chocolate."

And something more: A quote from the back of the book: "One is only happy in proportion as he makes others feel happy." - Milton at age thirty

And here's a sweet dedication: "For Dad (special Dark) and Jay (Milk Chocolate with Almonds)" - T.C.


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